Friday, June 17 from 9:00 am - noon; Cost: FREE, registration required (during conference registration). Open to all conference attendees. Maximum enrollment: 70 (first-come, first-served).
Sure, your work on [fill-in-the-topic-of-your-research-here] is the most exciting and important science out there! But to have an impact, it must be communicated in ways that enable people to understand and compel them to care. This workshop will provide strategies and approaches that will help you to communicate your work effectively to diverse audiences. Topics covered will include:
- The Importance of Message – What is your message? Why does it matter?
- Identifying your Audience - Should your message (or its delivery) change based on your audience (general public, education community, media, policymakers)?
- The Elevator Pitch – What is it? Why is it important? How can you perfect yours?
- Social Media – Do you really need to use social media to communicate your work? If so, how can you do so effectively, without it taking over your life?
- Communicating “Controversial” Science – Why are some areas of science considered controversial, and what strategies can be used to deal with this?
This will be a “hands-on” workshop, so come prepared to practice your skills with your colleagues! This workshop is sponsored by ASN and is being led by the science communication team from Duke University’s Initiative for Science & Society:
- Jory Weintraub, PhD (Science Communication Director, Duke Initiative for Science & Society) – Jory has over 20 years of experience in science education, outreach and communication, including 10+ years leading the education and outreach efforts at NESCent (the National Evolutionary Synthesis Center).
- Abby Olena, PhD (Postdoctoral Fellow, Duke Initiative for Science & Society) – Since receiving her PhD in Developmental Biology, Abby has worked as a science writer/communicator and has led multiple courses and workshops on effective science communication.